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About Us

About Our Firm

For years, Bruce, Renner & Company, PLC has been providing quality, personalized financial guidance to local individuals and businesses. Our expertise ranges from basic tax management and accounting services to more in-depth services such as audits, financial statements, and financial planning.

Bruce, Renner & Company, PLC is one of the leading firms in and throughout the area. By combining our expertise, experience and the team mentality of our staff, we assure that every client receives the close analysis and attention they deserve. Our dedication to high standards, hiring of seasoned tax professionals, and work ethic is the reason our client base returns year after year.

Our Mission

Our mission is to help clients maintain financial viability in the present, while taking a proactive approach to achieve future goals. This requires open communication to reach an understanding of our clients' needs through research and sound analysis. Bruce, Renner & Company, PLC is dedicated to meeting these goals with high standards of excellence and professionalism. We have been a staple of the area's business community for years, and pride ourselves on the level of esteem we have earned.

Our dedication to hard work has earned the respect of the business and financial community in and around the area. We believe this to be a direct derivative of our talent and responsiveness to our client base. Whether you are a current or prospective client, rest assured that individuals and businesses who choose Bruce, Renner & Company, PLC receive competent and timely advice.

Our Team

Robert A. Bruce, CPA
Certified Public Accountant

(540) 722-4722

Larry A. Renner, CPA
Certified Public Accountant

(540) 722-0172

Larry has extensive experience in both accounting and tax services and business valuation and litigation. He specializes in providing accounting and tax services to a wide range of businesses, including physicians, construction, real estate, and service businesses. He also provides tax preparation and planning services for individuals. Larry has qualified as an expert witness and provides testimony in the Commonwealth of Virginia and the State of West Virginia. He also lectures on the subject of litigation support and business valuation. Larry holds a Bachelor of Science degree in Accounting from Virginia Polytechnic Institute. He is a member of the American Institute of Certified Public Accountants, Virginia Society of Certified Public Accountants, Medical Group Management Association, and Physicians Viewpoint Network. He is a past committee member of the VSCPA Litigation Support Committee and has been recognized as a “Super CPA” in the Business Valuation/Litigation Services category. Larry practices in Virginia and West Virginia.

Lisa T. McCoig, CPA, ABV
Certified Public Accountant

lisam@brccpas.com (540) 722-0172

Lisa is a senior manager who joined the firm in 1994. She provides accounting and tax services for a variety of business and individual clients, with specialization in physician practices, real estate, small to mid-size businesses, qualified retirement plans, trusts, and estates. She also provides business valuation services. Lisa received her AB in History from the College of William and Mary and her Post Baccalaureate Certificate in Accounting from Virginia Commonwealth University. She is a member of the American Institute of Certified Public Accountants and Virginia Society of Certified Public Accountants and has been recognized as a “Super CPA” in the Estate Planning and Trust category.

Chris Downs, CPA
Certified Public Accountant

chris@brccpas.com (540) 722-4722

Troy L. Hensley, CPA
Certified Public Accountant

troy@brccpas.com (540) 722-0172

Troy joined the firm in 1999. He specializes in providing accounting and tax services to small to mid-size businesses, including physicians, service businesses, construction, and real estate activities. He also provides tax preparation and planning services for individuals. Troy received his BS in Accounting and BS in Horticulture from Virginia Tech. He is a member of the AICPA and VSCPA, and was recently named a ‘Super CPA’ in the category of Individual Tax by Virginia Business magazine.

Roy L. Emmons II, CPA
Certified Public Accountant

roy@brccpas.com (540) 722-0172

Roy joined the firm in 2000. He provides accounting, tax planning and tax services for a variety of businesses and individual clients, specializing in service businesses, construction and real estate activities. He is the treasurer for The Top of Virginia Builders Association, which serves the Northern Shenandoah Valley. Roy is a graduate of Clarke County High School and received his BA in Business Administration from Shenandoah University in 2000. Roy has been recognized as a “Super CPA” in the young CPA category.

Stacey A. Trentham, CPA
Certified Public Accountant

stacey@brccpas.com (540) 722-0172

Stacey joined the firm in 2004. She has a background in both public accounting and industry. She specializes in accounting and tax preparation for businesses, individuals and qualified retirement plans. She also assists clients with Peachtree and QuickBooks accounting. Stacey received her AAS in Business Administration from Lord Fairfax Community College and her BBA in Accounting from Shenandoah University. She is a member of the American Institute of Certified Public Accountants and the Virginia Society of Certified Public Accountants and has been recognized as a “Super CPA” in the Industry category.

Richard G. Troup, CPA, MBA
Certified Public Accountant

dick@brccpas.com (540) 722-4722

Dick joined the firm in 2005. He has an extensive background in both public accounting and industry. He specializes in tax services for corporations, partnerships, individuals, fiduciary, and estates. Dick received an Associate of Arts degree from Hagerstown Community College, a Bachelor of Science degree in business administration and economics from Shepherd University, and a Master of Business Administration degree from Shenandoah University. He is a member of the American Institute of Certified Public Accountants and the Virginia Society of Certified Public Accountants.

Becky Foster
Accountant

becky@brccpas.com (540) 722-4722

Becky has been with our firm for several years. She is a graduate of James Wood High School and Bridgewater College, with a degree in Business Administration and a concentration in accounting. Her main areas of accounting include taxation and auditing.

Susie Ballenger
Bookkeeper

(540) 722-0172

Susie joined the firm in 2005 as a bookkeeper. She provides Peachtree and QuickBooks bookkeeping, in addition to providing on-site and phone support to in- house bookkeepers. Susie is a graduate of John Handley High School.

Charlotte Berg
Bookkeeper

charlotte@brccpas.com (540) 722-4722

Charlotte joined the firm in 2009 as an administrative assistant and bookkeeper. She is a graduate of Keyser High School in Keyser, WV and attended Broward Community College in Davie, FL.

Administrative Staff

Sherry Whitt

sherry@brccpas.com (540) 722-4722

Sherry joined the firm in 2004 as an administrative assistant. She is a graduate of James Wood High School and is currently enrolled at Lord Fairfax Community College in the Business Administration program with plans to transfer Shenandoah University.

Rachel Shepherd

jennifer@brccpas.com (540) 722-0172

Rachel joined the firm in 2011. She is a graduate of Clarke County High School.

Jennifer Roush

jennifer@brccpas.com (540) 722-0172

Jennifer is in charge of billing for the firm. She joined the firm in 2008 as an administrative assistant. She is a graduate of Sherando High School.